eBook 1: Revisiting Your Marketing Plan: This eBook focuses on helping you outline your online marketing goals and gain an understanding of how blogging fits into your overall marketing plan. By the time you finish this eBook, you’ll know how and why your brand’s blog effort is important and why you need to hire a professional blogger/writer.
eBook 2: Knowing Where to Look to Find a “Professional” Blogger: Before you start your hunt for your professional blogger, you have to know the type of blogger you need. In this eBook, we’ll take you through the steps of crafting an “ideal profile” of what a great pro-blogger for your company looks like. We also provide insights on the websites you should use in your search, in addition to give tips on how to weed out the imposters and secure the best professional blogger!
eBook 3: Key Considerations in Developing Your Blog Calendar: This eBook provides insight on how to figure out when and how often you’ll publish to your blog based on the calendar year and important events/dates in your industry. In this eBook, we review some blogging basics and highlight the main things to that should be your focus as you create content for your blog. Even though you’re hiring a writer to do this for you, this eBook goes into the things you need to know in order to make informed decisions and be helpful to your hired professional. Every person that gets paid to write for someone else wishes you’d read this eBook BEFORE contacting them.
eBook 4: Mastering the Art of Storytelling: In this eBook, we give you the tools necessary to help your professional blogger learn how to tell your story. This is another area where your professional blogger will take the lead, but the more information you can give in this area, the better. Once you finish this eBook, you’ll be prepared to help the blogger you hire script the narrative around your brand and figure out the best ways to tell your story to your target audience through your blog.
eBook 5: Enhancing Your Content: This eBook focuses on ways to make your content more appealing to human visitors and search engines. When you finish this eBook, you’ll have a firmer grasp on maximizing your Search Engine Optimization (SEO) potential and increasing the likelihood that your blog gets found in search engines, in addition to receiving tips on the small steps you can take to make each blog post add visual style for your regular visitors. Many of these tips are things your hired professional blogger should already be aware of, but it will help to add this info to your own knowledgebase.
eBook 6: Setting Expectations and Understanding Your Deliverables: In this eBook, we talk about the importance of setting expectations and understanding your deliverables. We spell out what you need to consider in the terms and conditions of your relationship with your professional blogger.
eBook 7: Reviewing Your Logistics and Other Operating Issues: In this eBook, we cover a variety of Logistics and Operations topics that should be reviewed like “Engagement Policies and Procedures for Comments and Social Media Outreach”, “Best Practices for Setting Passwords and Allowing Account Access for Contractors”, and “How to Terminate Your Working Relationship With Your Professional Blogger: And Not Lose Everything In The Process”. Completing this eBook will give you what you need to know to keep from getting burned! And if you’ve been burned by a bad experience with a previous tech staff hire or consultant, this eBook can serve as a Logistics & Operations Review Checklist to add to the other lessons you’ve learned.
eBook 8: Understanding the Legal and Other Content Issues of Online Publishing: This eBook provides a brief overview of some legal issues and best practices you should be aware of as you publish on The Web. We cover copyright and other content issues, in addition to providing more blogging tips and pointers for creating blog posts that are engaging and encourage your site’s visitors to return again and again.
eBook 10: The Kitchen Sink: This eBook features everything else about hiring a professional blogger that comes up but doesn’t fit in the other eBooks.
eBook 11: Glossary and Key Terms: This eBook provides an overview of terms you should know as you read the other eBooks and talk with your potential blog hire.