These three (3) steps will get you well on your way to successfully managing your relationship with your professional blogger:
- Be Proactive Rather Than Reactive: Your best line of defense is a strong offense, in the sense that you plan ahead to try and avoid possible catastrophes. It’s true, you can’t account for every eventuality, but you can get a handle on many things by having a few succinct plans in places for bumps in the road during your online marketing journey.
- Set Expectations: Spelling out the terms of what you expect your blogger to do is an excellent way to ensure you get what you want from your professional blogging endeavor.
- Understand Your Deliverables: Part of setting expectations within your professional blogging relationship is understanding what will be delivered to you from the pro you hire. This includes knowing what you’ll get (and when), and what may be required of you to ensure that you reach your project milestones on time. Note: It helps to have a contract that spells all these things.
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